LegalScapes is the premier growth partner for small and mid-market personal injury firms. We make your firm the one injured people find first, on Google, AI Search, and beyond.
Most personal injury firms we meet are already spending real money. The problem is what comes back. Clicks cost $150 to $300 apiece. Leads from LSAs cost $500 to $700 in many markets. The monthly report celebrates impressions and rankings. Intake is buried in calls that were never going to be a case. And the firm ten sizes bigger outbids you on every term that matters.
Nobody can tell you the one number that decides whether marketing is working: what a signed case actually costs you.
The engine that drives your firm growth.
We measure everything before we spend anything: call and form tracking, case-type attribution, your real average case value, and how your intake currently performs. You get a starting cost per case, even if you have never had one.
Injury-specific pages that convert, built to load fast and put the phone first. Car and truck accidents, motorcycle, premises, wrongful death, and the city pages that win in your market. Plus Google Business Profile and a review engine that keeps it fed.
SEO, GEO for AI Visibility, Google Ads, and paid social, funded by case economics rather than split evenly. Budget goes where signed cases come from.
Every call and form is reviewed and scored. You see qualified leads, not raw leads, and the cost of each by channel and case type, in a portal that is open 24/7.
Every week we move budget toward what is signing cases and cut what is not. That compounding is why our clients average a 40% lower cost per case than under their prior agency.
Every cycle feeds the next one, so your cost per case keeps falling.
Most agencies optimize toward whatever the ad platform calls a conversion, which is usually a form fill or a ringing phone. That’s how you end up paying premium money for slip-and-fall calls with no injury and no insurance.
LawAmp Signal is our custom intake intelligence platform. It reads what actually happens on every call and form: the injury, the case type, whether there was treatment, whether there was coverage, and whether the case was signed. Then it feeds that back into your campaigns, so the keywords, audiences, and landing pages that produce real injured parties get more of your budget, and the ones that produce noise get less.
The longer your firm runs on Signal, the better it gets at telling the difference before you pay for the click.
Calls and forms are scored on injury, case type, treatment, and coverage, not on whether the phone rang.
Qualified and signed cases are fed back to Google and Meta, so the algorithms bid toward cases instead of contacts.
Cost per qualified lead and cost per signed case, by case type and channel, so an MVA budget is never judged by slip-and-fall math.
You see where cases are being lost after the lead arrives: missed calls, slow callbacks, follow-up that stopped.
Firms running on Signal see 49% more qualified cases from the same ad spend within 12 months.
Injured people are increasingly asking AI before they ever open a search results page. “Do I need a lawyer for a rear-end collision in Charlotte?” returns a short list of firms, not ten blue links and four ads. Getting on that list isn’t about outspending anyone. It’s about being the clearest, best-cited answer.
That is a rare thing in this industry: a front door where a four-attorney firm can beat a firm running television. We were one of the first agencies in legal to build a GEO practice and one of the first in ChatGPT Ads, and we are putting our PI clients there while it is still cheap to win.
I’m Brian Craig, and I founded LegalScapes to help your firm win online.
We’ve been doing that since 2012 — we’re committed to your success, and we stay true to that promise to this day. Our clients have a direct line to me, and I work closely with our team of specialists to keep you at the top.
Want to see what it’s like to have an agency laser focused on the numbers that matter? Let’s talk.
To your success,
Don't take our word for it. Here's what attorneys who have worked with LegalScapes have to say about the results and the relationship.
"Brian and his team get it. Legal marketing is a beast and they know how to get the job done. Very satisfied with their expertise and client service. Our case volume is up significantly since we made the switch."
"Brian and his team were easy to work with, provided useful information and kept me updated on the status of our project. They also delivered on time and on budget. I wouldn't hesitate to recommend LegalScapes."
"After years of being burned by agencies that over-promised and under-delivered, LegalScapes was a breath of fresh air. They're transparent, responsive, and most importantly — they actually move the needle on our case count."
Actionable marketing insights, AI search updates, and proven strategies — written specifically for consumer-facing law firms by the LegalScapes team.
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